ABOUT

PROJECTS

REVIEWS

SERVICES

CONTACT

ABOUT

Abby Wallach Productions, LLC is a boutique digital & creative production studio with a focus on building brands and businesses on multiple platforms in the beauty, fashion, luxury, and media industries.

We create and produce memorable stories through programs using multi-media, technology, live events and engaging experiences. Our stories inspire audiences to participate and take action. Our goal is to engage, entertain and make an emotional connection with the consumer.

“Abby Wallach is a storyteller with style. Her ability to capture the essence of a brand and communicate it via multi-channel strategic thinking makes her a great partner. Abby’s attention to detail combined with her diligence and dedication to making her clients shine are reflected in everything that she does.”

- Pam Seidman, EVP Marketing, Nine West

BIOGRAPHY



“Innovator, Leader, Trend Spotter, Visionary”

Abby Wallach is an entrepreneur, executive producer and programming executive from the television, cable and film industry. She is a seasoned talent in the art of storytelling and a visionary in the new media and digital space connecting content and commerce. She is currently the CEO of Abby Wallach Productions, Ltd. as well as the co-founder and executive producer for Beautiful Stranger.tv and The Beautiful Stranger Network on YouTube. She has interviewed famous faces and stylish strangers at fashion shows, behind-the-scenes, on-the-street and at high profile events. Her unique approach to storytelling begins with the conversation.

Abby has held executive positions at Showtime Networks Inc., and Nederlander Television and Film. She has produced and staged live events across the country as well as developed and produced reality, beauty, fashion and lifestyle programming for multi-media platforms over the past 15 years.

Abby is also an advisor to various start-up businesses as well as a mentor for the millennial generation. She has run many internship programs through Beautiful Stranger and has spoken at the Fashion Institute of Technology on numerous occasions to offer her experiences as an entrepreneur and forward thinking media executive.

ADVISOR | MENTOR

BK STYLE FOUNDATION

BK Style Foundation (BKSF) (501(c)3 non-profit) was founded in 2004 as a platform for Brooklyn’s explosive creative talent. BKSF’s mission is to assist emerging, underprivileged designers in honing their talent and growing their business, and to provide a professional forum to showcase their creations alongside other emerging designers from around the globe. In addition to its commitment to design, BKSF extends its mission to the community as a whole, presenting innovative educational programs to young people interested in developing careers on the creative and business aspects of fashion.

“Abby has brought incredible value and insight to Fashion Week Brooklyn as an advisor and mentor over the past two years, Abby is a major part of the event growth and success.

Her passion for the community is evident in her work with emerging talents. Her Knowledge and experience in the industry, along with her enthusiasm to support community causes, makes Abby a person anyone will be happy to have supporting their mission.”

- Rick Davy, Founder, Fashion Week Brooklyn & BK Style Foundation

www.bkstyle.org


REMODISTA

Remodista is a social think tank examining disruption in global retail. Our mission is to provide insight, education and innovation to global brands through collaborative research and analysis.

"As an advisor and valuable member of the Remodista community, Abby brings new and innovative experiences and multi-media ideas to brands in the luxury and retail space."

- Kelly Stickel, Founder & CEO, Remodista

www.remodista.com


N’TURVIEW

N'turview, is a digital and mobile start-up company that connects students to alumni for internship opportunities. The project is currently in beta testing for Tulane University alumni and students.


Home & About Photo: Marissa Webb Collection 
Photo Credit: Mary Engels

PROJECTS

LINGER™ Lasting Fragrance Primer

LINGER™ Lasting Fragrance Primer is the ultimate fragrance primer that helps your scent to remember. A true scent invention, LINGER™ Lasting Fragrance Primer creates an invisible shield that preserves skin’s moisture as it balances its surface for scent that lasts and memories that linger. This remarkable one-of-a-kind lasting scent primer helps extend fragrance wear.

LINGER™ is Patent Pending, Clinically Tested and Fragrance Fan Approved.

www.lingerfragranceprimer.com


SCENTINVENT TECHNOLOGIES

ScentInvent™ is a new scent innovation company to re-think routine in the development & delivery of fragrance forms and functions to a new level of fantasy. The company is expected to launch in 2016. 

“Every industry needs a disrupter. Someone who forces the industry to take a giant leap forward outside of its comfort zone and break the cycle of evolution. ScentInvent™ is that company. It has taken the title of “Disrupter” for the fragrance industry."

- Virginia Bonofiglio,
Associate Chairperson Cosmetics Fragrances
Fashion Institute of Technology

www.scentinvent.com


BEAUTIFUL STRANGER TV
Co-Founder
Executive Producer

Beautiful Stranger TV is a vibrant community of lifestyle trendsetters sharing their personal style and insider secrets. We curate a marketplace of influencers to share their unbiased opinions and style stalk streets and screens to uncover fashion and beauty trends to create interest and drive sales of products and services.

www.beautifulstranger.tv


The Beautiful Stranger Network on YouTube

The Beautiful Stranger Network on You Tube received over 1.3 million views from fans worldwide. The channel features short form video content featuring celebrity experts, designers, trendsetters and stylish strangers sharing their personal faves and insider secrets.

www.youtube.com


FASHION WEEK BROOKLYN
Executive Director

Fashion Week Brooklyn (FWBK) is a bi-annual international collection show founded by the 501c3 non-profit, the BK Style Foundation (BKSF). FWBK has emerged as one of the leading fashion events showcasing the talent of aspiring and established designers from across the globe. Attendees include a diverse spectrum of socially conscious, influential, fashion-forward men and women.

Established in 2006, BKSF, has devoted each season of FWBK to support charitable organizations including the (Soles4Souls Foundation, MTV Staying Alive Foundation, Art In Motion Show and Colel Chabad). BKSF lends a voice to social issues including human rights, HIV/AIDS awareness, eco-friendly initiatives, poverty, community development and leadership training.

www.fashionweekbrooklyn.com


DENIM DAY
Cause Related Event

Fashion Week Brooklyn (FWBK) and Denim Day NYC were allies in 2015 to raise awareness about sexual violence in our community! FWB Fall/Winter 2015 Collections June 2015 featured a collection of denim on the runway. The events focused on raising funds and awareness about Denim Day NYC, which is a nationwide annual event that spotlights rape prevention and education while dispelling myths that surround rape and sexual assault.

www.denimday.nyc


PARTNERS

REVIEWS

INDUSTRY INSIDERS & BRAND LEADERS SHARE THEIR THOUGHTS…

Marie Claire

“As a forward thinking digital media executive, Abby’s ideas to connect content to commerce for brands from an editorial point of view are ground breaking and relevant.”

- Nancy Berger Cardone,
V.P./Publisher/Chief Revenue Officer

 

Marissa Webb

“As a fashion designer, I am always looking to work with exceptional creative talent. Abby has a strong point of view and is truly authentic. She is a visionary in the media space and I am excited to see her art come to life for others.”

- Marissa Webb,
President, Marissa Webb

 

9 West

“Abby Wallach is a storyteller with style. Her attention to detail combined with her diligence and dedication to making her clients shine are reflected in everything that she does.”

- Pam Seidman,
Executive Vice President, Nine West

 

Amanda Ross

“Abby Wallach is the best storyteller in the digital landscape.”

- Amanda Ross,
Fashion Director, Stylist, Costume Designer

 

Rebecca Minkoff

“Abby is a super star!”

- Elissa Bromer,
President, Rebecca Minkoff

 

Sharon Dorram

“Abby has always had her eye on the pulse of the luxury, beauty, fashion and lifestyle industries. I was honored to be a part of her Beautiful Stranger interview segments. Abby is a major talent and a master at producing programs to share ones brand message.”

- Sharon Dorram,
Sharon Dorram Color

 

FIT

“Abby is extremely innovative in bringing aspirational fashion concepts to various distribution points including both on and offline mediums. She has an in-depth knowledge about the fashion and media industry.”

- Gary Wolf,
Assistant Professor Fashion Merchandising Department, Fashion Institute of Technology

 

Beyond Yoga

“Abby has been on the leading edge in digital content production connected to commerce since the launch of Beautiful Stranger.tv in 2007. She is a visionary with her finger on the pulse in the digital media industry.”

- Jodi Guber Brufsky,
Owner & Creator

 

Caroline Fabrigas

"Abby is a master at the art of story telling across a multitude of platforms. The creativity, resourcefulness and insight that Abby brings to all manner of projects is impressive and memorable! Abby's passionate and tenacious approach to problem solving and cutting edge solutions is a sought after talent in today's fast moving digital space."

- Caroline Fabrigas,
CEO, Scent Marketing Inc.
Co-Founder, ScentInvent Technologies

 

Club Monaco

“Abby and her team were a big part of our event for the Club Monaco store opening at The Westchester Mall. They engaged with our shoppers and entertained them by producing a live photo session on site to capture their personal style story. Her attention to detail and execution was flawless. Abby and her team really enhanced the guest experience and added value to our event.”

- Ann Watson,
VP of Marketing and Communicatione

 

Remodista

"As an advisor and valuable member of the Remodista community, Abby brings new and innovative experiences and multi-media ideas to brands in the luxury and retail space."

- Kelly Stickel,
Founder & CEO, Remodista

 

Fashion Week Brooklyn

“Abby has brought incredible value and insight to Fashion Week Brooklyn as an advisor and mentor over the past two years, Abby is a major part of the event growth and success. Her passion for the community is evident in her work with emerging talents. Her Knowledge and experience in the industry, along with her enthusiasm to support community causes, makes Abby a person anyone will be happy to have supporting their mission.”

- Rick Davy,
Founder, Fashion Week Brooklyn & BK Style

 

CONTACT

WE LOOK FORWARD TO HEARING FROM YOU

FOR GENERAL INQUIRIES:

Please contact: 

SERVICES

“AUTHENTIC, ENGAGING, COMMITTED, DEDICATED, PASSIONATE”

Who we are

Abby Wallach Productions has a talented network of experts that we engage to work with on all of our projects to bring your story and vision to life in all mediums.

As an executive producer from the entertainment industry, Abby leads her team to build unique and compelling projects that engage audiences worldwide.

What we do:

We launch new and innovative business ideas that disrupt industries and bridge the gap between old and new. We also work with young talent who is eager to learn, grow and be agile while leveraging the wisdom of world-renowned experts who understand how businesses are built.

What we offer:

Brand Building * Content + Commerce * Creative + Business Development

Live Event Production * New Product Launches * Digital Marketing

Multi-Media Strategy * Strategic Collaborations & Partnerships

Talent Relations + Acquisitions * Digital + Mobile + TV Production & Programming

EXPERIENTIAL ENTERTAINMENT

We develop 3-dimensional in-store and online consumer experiences using innovative technology, mobile applications and creative concepts to tell your brands story.

VIDEOS

Tastemakers

Pam Seidman

Rachel Shechtman

Dani Stahl

Euan Reille

Tastemakers from New York, Los Angeles and San Francisco share their Art of Gift Giving for the holiday season. 


Celebrity Experts

Bobbi Brown

Olivia Chantecaille

Sharon Dorram

Frederic Fekkai

Beauty experts share their must-have products, insider secrets and items they can’t live without.


Fashion Week

Angel

Erin Fetherston

Finola Hughes

Michelle Smith

Backstage we interview celebrities, designers, experts and stylists to get the inside scoop on their inspiration, the look of the moment and why they love what they do.


Street Style

Patricia

Nicolette

Samia

Zoe

Street style interviews share “people stories” with “product stories” to offer the ultimate service. One click to buy the products and services they mention.